Resume
Professional experience
2016 - Present​
2015 - 2017​
2014 - 2015​
2013 - 2014​
2011 - 2012​
2009 - 2011​
2008 - 2009​
Founder and UX Manager,
TUDUX
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Founded and led a UX consultancy, managing a team of 8-12 UX researchers and product designers.
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Delivered over 200 UX projects for clients like Spotify, Claro Brasil, and Rakuten Viki, focusing on research, product design, and strategic solutions.
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Established and organized the design function and distributed teams based on project requirements.
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Enhanced product outcomes and customer experience through user-centered design processes. Fostered a strong design culture, developed product vision and strategy, and ensured alignment between design goals and business objectives.
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Managed client relationships, connected stakeholder needs with user insights, and developed strategies to meet both business goals and user expectations.
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Conducted in-house UX training and workshops for clients.
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Senior UX Designer, Strategist and Researcher
Vagas.com
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Led UX initiatives for Brazil’s largest e-recruitment platform with 22 million registered users.
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Developed new products like Vagas Gastronomia, focusing on SMBs, and integrated them into the platform.
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Worked closely with stakeholders to align product strategies with market demands and user needs.
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Conducted market analysis, qualitative research, and usability testing, driving product strategy and innovation.
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While specific results are confidential and cannot be disclosed, the impact of our work was considerable.
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Led UX strategies for Geekie’s educational platforms, enhancing student and teacher engagement.
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Worked with stakeholders to understand educational challenges and translate them into user-centered solutions.
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Developed products like Geekie Games and Geekie Homework through research, journey mapping, prototyping, and usability testing.
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The outcomes had a significant impact on all Geekie products and strengthened our relationship with teachers, turning them into key allies. While the specific metrics are under NDA, the results were substantial.
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Led the customer service overhaul project for one of Brazil’s top website hosting platforms, resulting in a 20% reduction in support requests.
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Collaborated with stakeholders across finance, development, and support teams to align their needs with user goals.
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Conducted stakeholder interviews, redesigned interfaces, and improved technical support systems. The case study was presented at the IxDA conference and Google’s Women Techmakers.
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The project delivered significant results for Locaweb, achieving a 20% reduction in contact rates. The case study was presented at the IxDA conference in 2014 and at Google’s Women Techmakers in 2015.
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Coordinated the information architecture team for Brazil’s second-largest news portal.
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Led the development of a new CMS for news publication, managing a team of 20+ members (2 information architects, 2 designers, and 18 developers).
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Engaged with stakeholders to ensure the CMS met editorial and business needs while improving the user experience.
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Delivered wireframes, heuristic analyses, and usability tests for editorial sections and TV program websites.
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Worked on taxonomy and content organization for Brazil’s largest news portal.
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Led the information architecture for the News, Education, and Sports sections.
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Collaborated with stakeholders to align content strategies with user needs.
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Designed wireframes and conducted usability tests for the 2010 FIFA World Cup project, attracting over 10 million monthly visitors.
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Developed wireframes, navigation flows, and sitemaps for large clients like Galderma, Lancôme, and Garoto.
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Worked with stakeholders to ensure their business objectives were met while enhancing the user experience through detailed content inventories and user flow analysis.
Educational experience
2018 - Present​
2019 - 2020​
2017 - 2019​
Remote teacher
Tera
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Remote teacher at three remote courses: UX Designer Bootcamp, Product Leadership and Growth Marketing
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In my classes I covered the following topics: how to create personas, user journey mapping, empathy map, how to conduct, analyze and document qualitative UX research, information architecture, user stories, jobs to be done, paper prototyping, quick usability tests, behavioral design
Teacher
Mastertech
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Teacher at in-company courses for Banco Bradesco
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In my classes I covered the following topics: how to create personas, user journey mapping, empathy map, how to conduct, analyze and document qualitative UX research, information architecture, user stories, prototyping
Teacher
FIAP
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Teacher at in-company courses for Banco Bradesco
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In my classes I covered the following topics: how to create personas, user journey mapping, empathy map, how to conduct, analyze and document qualitative UX research, information architecture, user stories, prototyping
Education
2017
2016
2007 - 2009
2002 - 2006
Harvard Extension School: Strategic Business Management
Cooper Design NY: Service Design Certification
USP - University of São Paulo: Specialization in Market and Advertising
FASE - Faculty of Sergipe: BA in Marketing
Languages
Portuguese - native proficiency
English - professional working proficiency
Volunteer
2016 - 2020
2016
{reprograma} - UX Design and Entrepreneurship
My role was to prepare the lesson plans, validate it with the educational leadership, and conduct the classes during the first week of the course.
The classes I taught were: Introduction to UX Design, Personas, Journeys, Hypotheses, and Value Proposition Canvas.
Mentor at the Technovation Challenge Workshop Google and Design Thinking School
Led a group of young girls between 14 and 16 years old for 4 hours to develop the stages of ideation and prototyping for an Android app.